Social Media has had a huge impact on every industry across the world and travel is no exception. The role of social media now plays a key role in the consumers’ travel experience; from how they research and book their vacation, to on-going engagement while they’re traveling, to post travel reviews.
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Vine, YouTube, Blogs, Review sites…the list goes on – and there is always something new. Do you need to have a presence on all of them? Which ones would be best for your company? How do you keep up? Our goal is to help our clients tackle the daunting task of developing a successful social media presence without feeling overwhelmed.
The travel and tourism industry depends heavily on word-of-mouth and the spread of opinions and social networks provide the perfect platform. According to a study by PhocusWright, Social networking is one of the most powerful forces driving travel planning today.
It’s all about customer engagement, connection, interaction and integrated conversation.